Empathetic Marketing: How Knowing Your Audience Enhances Their Experience
I know you’re hesitant to define your target audience because you want to help as many people as possible and you don’t want anyone to feel left out or excluded. I completely understand that. But wouldn’t you love to be able to create a deeper, more authentic connection with your clients? In order to do so, you need to know who they are.
4 Common Branding Mistakes You Absolutely Need to Avoid
Branding is created with your target audience and your business values in mind. Your branding makes you unique in your industry or niche and allows your target audience to recognize you instantly. With that in mind, here are four common branding mistakes I see all the time.